Our mission is simple. To help our clients be more successful. 

We are focused on delivering transformative growth through strategies and actions that harness the opportunities made possible by today’s rapidly changing marketplace and evolving technologies. By bringing together a carefully selected team of experienced and skilled collaborators we challenge convention and give you the insights and tools to achieve sustained success.

Our holistic approach to problem solving recognizes that operations, service delivery, product design, brand positioning, marketing, technology, training and more must all be woven together and properly aligned. Bringing these disciplines together in meaningful and innovative ways is core to our mission.

I’ve had the good fortune of knowing and working alongside many of the Prism Advisory Group partners for many years. They’re a smart and talented group that I recommend highly.
— Michael Hobson, Former Chief Marketing/Commercial Officer, Board Director, Mandarin Oriental Hotel Group

Prism Advisory Group is led by a core team of founding partners listed below, all of whom have walked in your shoes and successfully taken on challenges similar to the ones you are confronted with today.  In addition, we offer a network of associate partners around the United States and across the globe that we call upon for specific expertise and geographic insights as needed. 


Founding Partners

BILL WATSON   (BIO)  (978) 394-1806‬

BILL WATSON (BIO) (978) 394-1806‬

Maureen O’Hanlon (BIO)  (413) 358-1237‬

Maureen O’Hanlon (BIO) (413) 358-1237‬

GARY LEOPOLD   (BIO)  (617) 909-8799‬

GARY LEOPOLD (BIO) (617) 909-8799‬

ELAINE HENDRICKS   (BIO)  (602) 513-5554

ELAINE HENDRICKS (BIO) (602) 513-5554


Industry Focus

  • Travel

  • Hotels

  • Cruise

  • Tour & Travel

  • Leisure Time

  • Luxury Products

  • Aviation


Client Experience

  • American Express

  • Emirates

  • Four Seasons Hotels and Resorts

  • Starwood

  • Marriott

  • Radisson

  • Kalibri Labs

  • Best Western

  • Palace Resorts

  • Tauck

  • Travel Impressions

  • Abercrombie & Kent

  • Wyndham Hotels

  • 1Berkshire

  • Greater Springfield CVB

  • Blount Small Ship Adventures

  • Harley-Davidson

  • Mandarin Oriental

  • The Islands Of The Bahamas

  • Barbados

  • Hong Kong Tourist Authority


  • JD Power

  • Adventure.com

  • Intrepid

  • CIE Tours

  • Tourism Cares

  • Huntington Beach CVB

  • Lake Havasu City CVB

  • Morgan’s Hotel Group