BILL WATSON Founding Partner

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Bill is a highly-respected international business figure with a reputation for being a quietly determined executive combining a very pragmatic attitude with broad strategic vision, creative flair and strong leadership qualities. His experience as a senior corporate executive and an entrepreneur provide him with a unique perspective on opportunities and challenges confronting clients that he serves as a consultant.

He is a Founding Partner of the Prism Advisory Group and also serves as the Managing Partner of Venturism LLC, a company focused on incubating and accelerating new ventures. He has also served as a senior executive with major airlines and hotel groups such as Pan Am, Altair, ITT Sheraton and Best Western Worldwide Hotels. He has been a board member of public and private companies such as Micros Systems (now part of Oracle), Signature Inns, Passkey Inc. and Pegasus Systems. As an entrepreneur, he co-founded the following companies: Bi-Coastal Air Service, The Hotel Industry Switch Company (THISCO) that became Pegasus Systems, TLX Inc. and Keeping Pace, a unique footwear company for disabled children. His consulting clients have included Harley-Davidson, Sabre, Mandarin Oriental Hotels, Choice Hotels, Loews Hotels, ADB Global, Management of the Ronald Reagan Building in Washington DC, and many more.

In his private life, Bill serves as the Chairman of the Fund-Raising Committee at Gillette Children’s Specialty Hospital in St. Paul Minnesota for its research program focused on long term outcomes of children with disabilities transitioning into adulthood through its world-famous Gait & Motion Analysis Lab.

I’ve had the good fortune of knowing and working alongside many of the Prism Advisory Group partners for many years. They’re a smart and talented group that I recommend highly.
— Michael Hobson, Former Chief Marketing /Commercial Officer, Board Director, Mandarin Oriental Hotel Group
While at Sabre as VP Strategic Planning, I engaged Prism Advisory Group to help us map out the evolution of the travel industry and identify new opportunities.  The Prism team engaged with us to quantify available market sizes, identify growth prospects, and recommend possible entry points.  The analysis was insightful, done professionally on schedule and at budget.  Bill and the team there have a strong grasp on the dynamics of the industry and a keen sense of where opportunities lie.  I look forward to engaging with Prism in the future.
— Scott Alvis, Founder and Executive Editor NEXT Travel Stream